Minus Forty® Technologies Corp. Blog

How Does Your Refrigerated Merchandising Stack Up?

This is an ever evolving process and only those who take the time to work at it win more impulse sales. When was the last time you took a long hard look at your coolers or freezers?  What are they telling you?  Let’s look at some basics: Location, Location, Location! Due to their size and […]

Home Meal Replacement (HMR) meets Micro Market – Selling more & selling more often

“A micro market is an unattended vending concept variously described as: self-checkout food facility located inside of an enclosed workplace and available to a known group of employees. Employees can access prepackaged food directly and then pay for their selection at a kiosk. a self-checkout retail food establishment that replaces a bank of vending machines.” Within a […]

Four Ways to Ensure Your New Cooler or Freezer is Energy Efficient

When the new Department of Energy (DOE) standards came into effect in March of this year, many refrigeration manufacturers and importers waited anxiously to see what impact they might have to the industry at large. As a DOE compliant manufacturer, Minus Forty has made a substantial investment in R&D, redesigning most of our product line […]

New Commercial Refrigeration Efficiency Standards will be Reality in 2017

Early in August, the U.S. Court of Appeals for the Seventh Circuit issued a decision denying industry’s petition for review of U.S. Department of Energy’s (DOE) proposed commercial refrigeration test procedure and efficiency standards published in 2014. The decision means manufacturers of commercial refrigeration products, like Minus Forty, must be ready to comply with the new standards […]

Leading Revenue Generator for Convenience Stores

In a recent presentation at the CARWACS show in Toronto, Convenience Store Guru Hugh Large cited food service offerings as the single largest revenue opportunity for C-stores in North America. Taking many different forms, food service can range from a simple fresh coffee & pastry offering to a complete meal replacement sell. While meal replacement offerings are relatively […]

Open Air Refrigeration – A thing of the past?

For many years the marketers of perishable and frozen food products have held the belief that Open Air Refrigeration (those units lacking doors) improves product sell through by removing the physical barrier between consumer and product. The prevalence of open air units in grocery retail might very likely have shaped consumer perceptions and behaviors. Consumers […]

Merchandising for Profit in Convenience Stores

C-Stores often suffer from a kind of “SKU Proliferation”. An ever expanding array of products that may, or may not be earning their keep on the retail floor. Real estate is costly and always in demand, especially in smaller format stores. Vendors (and their products) regularly compete for shelf space and planogram positioning. But what […]

Vendor Supplied Coolers

In our last blog entry, we talked a lot about the impact that effective merchandising has on Revenue Per Square Foot (RPSF). Choosing “Vendor Supplied Coolers,” versus purchasing your own, can also impact RPSF. The Backstory For decades, marketers of Consumer Packaged Goods (CPG’s) have employed Point of Purchase Advertising (product displays made from a […]

The Great Freeze Debate, Upright or Chest Freezer for Your Business?

Business owners can get stuck in the weeds when it comes to making pivotal decisions that can spark sales and overall growth. One such decision has to do with the way in which products requiring refrigeration are stored and displayed. You may think product sales will handle themselves, and the freezer displaying products has no […]