Our Vision

Our long-term vision is to have at least one Minus Forty® product in every retail environment throughout the world that promotes and increases the sale of our customer’s products. We will earn our customers’ respect and appreciation for the most innovative and reliable solutions and this will encourage greater demand for our product and ensure long-term business partnerships.

Our Mission

Working together as a team with a pro-active customer-driven mandate, we passionately develop innovative refrigeration merchandising products and solutions to fulfill our customer requirements.

We will be a leader in the industry, becoming our customers’ first choice, guaranteeing growth and prosperity for all and securing the future for our company.

Our Environmental Mission

Minus Forty® believes that it is our responsibility to help ensure that future generations can live in a clean healthy world. Green initiatives permeate every aspect of our business. The greatest return on our green investment is knowing that we are environmentally conscious and respectful of communities around the globe.

What's in a Name?

Our Minus Forty® Technologies brand is more than just a name or a logo.

Minus Forty® Technologies takes all the things you would need to successfully market, distribute and store your refrigerated or frozen products and creates a unique comprehensive freezer merchandising package for your specific need.

Our innovative frozen and refrigerated product solutions help to create brand recognition and awareness for our customers. We combine our experience and specialized knowledge with inventive thinking to constantly offer flexible service, customized options, and distinctive designs, which all combine to assure brand recognition and product awareness for each of our clients.

Building the Brand

The Minus Forty Technologies® brand is unique and comes in many different styles, shapes, sizes and colours. As a team, we all share the same brand idea, values and business principles and yet we embrace creativity, diversity, entrepreneurship, innovation, flexibility and distinction. We develop and build on these core beliefs to define how we design and deliver our products. In the process of pursuing our market objectives, we enhance the strength and recognition of our Company and contribute to delivering the brand promise: offering our clients comprehensive refrigeration solutions for their business and brand needs.

One of Our Most Valuable Assets
Our brand is one of our most valuable assets. It sets us apart from our competitors; it has a great reputation, attracts new customers and builds loyalty. It creates a common culture for our multi-faceted business, an identity that talented people want to be a part of. It’s the driving force behind our success.

Our Brand Values

Our success is built on customer satisfaction. The following statements provide the cornerstone for the services we provide:

Understanding Our Customer
We will listen to and understand our customer’s needs to help us create customer service, delivery and warranty programs that are as unique, reliable and customized as the products we develop for our customers.

Unmatched Versatility
We will provide unique, customized, innovative and reliable freezing and cooling products that are distinctly different for each of our clients.

Delivery
Our flexible product design and styles allow us to exceed our industry’s delivery standards for each type of customization.

Value
Our commitment to ongoing investment in research and development will continually bring new value to our customers.